AI Insights · Timothy · March 2021
Q1 2021 US Performance of Top Delivered Meal Kits and Specialty Foods Apps
A glance at the Q1 2021 performance of the top delivered meal kits and specialty foods apps in the US, showcasing user engagement and app popularity. Insights provided by Sensor Tower reveal trends in downloads and active users.
As the first quarter of 2021 wrapped up, the delivered meal kits and specialty foods category saw varying levels of engagement across top applications in the United States. Data from Sensor Tower provides us with a clear view of the trends in downloads and weekly active users for these apps.
Starting with HelloFresh: Meal Kit Delivery, we saw a peak in downloads during the week of January 18 with nearly 70K downloads, followed by a general downward trend to around 58K downloads by the end of March. Weekly active users started strong at over 700K in the last week of December and peaked at over 800K in mid-March, before slightly declining to approximately 777K by the end of the quarter.
Vivino: Buy the Right Wine experienced a different trajectory, with revenues starting at a modest $29K in the last week of December and surging to $298K in mid-March, followed by a slight drop but still a strong finish at $165K in the final week of March. Downloads saw a gradual decline from around 20K at the beginning of the period to just over 10K by the end of March. The app's weekly active users showed a consistent decrease from 127K to 103K over the quarter.
Freshly - Food Delivery saw its downloads fluctuate, peaking at roughly 16K in mid-February before dropping to around 11K by the end of March. Weekly active users started at 161K and saw a peak of 157K in February, ending the quarter with a slight increase to 153K.
Home Chef: Meal Kit Delivery downloads reached their highest at over 15K in the first week of January and then showed a declining pattern to about 8K by the end of March. The app's weekly active users saw a high of 143K in the first week of January, with a general downward trend ending at approximately 134K.
Lastly, EveryPlate: Cooking Simplified had its downloads peak at over 14K in the early weeks of January, gradually declining to around 9K by the end of March. Its weekly active users remained fairly stable, starting at 138K and ending the quarter at 140K.
For more detailed insights and analysis on the performance of these apps and others in the category, Sensor Tower's comprehensive data platform offers an in-depth look at the trends shaping the mobile app industry.
